The demand index is an indicator supplied by OTA Insight for customers who have subscribed to their Market Insights service. This provides market demand intelligence beyond the hotel’s immediate comp set and trends on OTAs. It provides you with a complete picture which includes holidays, events, flight search data, and GDS data. It is seamlessly integrated into the Atomize app providing the user with a quick synopsis of the dates that may require their attention.
Observe sudden changes in hotel booking demand and booking intent in your geographical hotel market, 365 days rolling. A calendar view will provide you with a clear overview of the current status of your inventory. It combines the powerful insights of rates, market demand, and OTB occupancy, all at just one glance.
To learn more about the calendar view in Atomize, visit the article How to use the Calendar and All stay dates tabs.